Lessons learned from running 127k experiments

There is nothing more rewarding than choosing the right metrics and seeing results in the form of increased conversions, knowing it had a positive impact on your visitors’ buying journeys.

Watch this on-demand session with Lead Consultant, Mark Wakelin and Senior Consultant, Eric Lang from Optimizely's Strategy & Value team. They’ll break down lessons learned from running 127k experiments and how to choose metrics that affect each decision point.