Lessons learned from running 127k experiments
Lessons learned from running 127k experiments
There is nothing more rewarding than choosing the right metrics and seeing results in the form of increased conversions, knowing it had a positive impact on your visitors’ buying journeys.
Watch this on-demand session with Lead Consultant, Mark Wakelin and Senior Consultant, Eric Lang from Optimizely's Strategy & Value team. They’ll break down lessons learned from running 127k experiments and how to choose metrics that affect each decision point.